As a veteran of the chemical industry, I’m struck by how slow the uptake of digital commerce has been. We’ve worn the label of laggard for decades and, while many attempts have been made over the last 30+ years, adoption of digital commerce technologies and processes have failed to grow into any significance. Most of the multibillion-dollar firms I worked with (including our customers and suppliers) never approached conducting even 10% of their business via digital commerce.
Finding the right chemical service provider (SP) for your project requirements and services needs can be quite difficult. Service needs range from chemical and physical blending to packaging, warehousing and transportation. Most companies actually spend 70% of their time on searching and quoting activities and only 30% on sample testing and purchasing. There are many factors to consider when making a selection, such as assuring the potential partner:
In this short video, ChemVM chemical engineering intern Sean demonstrates how you can quickly enter a Paint blending and packaging project with volume of 1,000 gallons per week. He starts on the home page by defining the service (in this case, he selects Chemical Processing since he needs Blending), his location in Atlanta and his start date, which for this project is 3-6 months. Once he clicks on "Get Started" the rest of the video walks the viewer through the intuitive, menu-driven selection to complete your blending project requirements.
ChemVM Chief Marketing Officer Rebecca Geier will be leading a webinar for the National Association of Chemical Distributors on the 4 Best Practices of Digital Marketing. The importance of this topic is underscored by a Gartner for Sales report published last year titled 5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling, that stated in plain language, "Sales leaders reluctant to acknowledge customers' digital first proclivities will be outpaced by competitors delivering significant value through digital- and omni-channel sales models, engaging customers in digitally-rich learning and discovery."