ChemVM Blog

ChemVM Presents NACD Webinar: 4 Best Practices of Digital Marketing

June 15, 2021   |   1 min read time    Rebecca Geier Rebecca Geier

ChemVM Chief Marketing Officer Rebecca Geier will be leading a webinar for the National Association of Chemical Distributors on the 4 Best Practices of Digital Marketing. The importance of this topic is underscored by a Gartner for Sales report published last year titled 5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling, that stated in plain language, "Sales leaders reluctant to acknowledge customers' digital first proclivities will be outpaced by competitors delivering significant value through digital- and omni-channel sales models, engaging customers in digitally-rich learning and discovery." 

The B2B buying journey has been transforming for years now with different industries seeing adoption at varying paces. The chemical space is in the midst of this change, leaving business and sales leaders scrambling to adjust their sales tactics to stay competitive and relevant to their buyers. Just last week during his opening presentation at the National Association of Chemical Distributors regional meeting in Milwaukee, Scott Barrows, CEO of Blue Pallet said "There will be major shifts in marketshare by those who adopt new ways of doing business going forward", referring to the momentum of digital commerce in the consumer space that is taking hold in the chemical industry.

"Sales leaders reluctant to acknowledge customers' digital first proclivities will be outpaced by competitors delivering significant value through digital- and omni-channel sales models, engaging customers in digitally-rich learning and discovery."using ChemVM a 9 out of 10 and I would recommend it 100%."

Project manager at Global Specialty Chemicals Company

With customers self-learning (ie, doing their own research) and contacting sales people much later in their purchase process, sales and marketing teams have had to shift their investments in part from traditional outbound marketing (ie, advertising, trade shows, etc) to inbound marketing (ie, online content and website marketing).

In her webinar, Geier will explain this buying process shift and the four best practices of digital marketing including:

  1. Develop buyer personas
  2. Create and regular update a modern, mobile-friendly website
  3. Publish trustworthy, valuable content for all phases of the buying journey
  4. Invest in sales and marketing software including a CRM (customer relationship management) and CMS (content marketing system)

The website will be held at 11am CT on Wednesday June 15th. To join, visit the NACD website and register here

 



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