As a veteran of the chemical industry, I’m struck by how slow the uptake of digital commerce has been. We’ve worn the label of laggard for decades and, while many attempts have been made over the last 30+ years, adoption of digital commerce technologies and processes have failed to grow into any significance. Most of the multibillion-dollar firms I worked with (including our customers and suppliers) never approached conducting even 10% of their business via digital commerce.
Sales-Ready Leads for Chemical Suppliers
ChemWeek Features ChemVM Digital Matching Tool
ChemVM cofounders Michael Van Marle and Erik Viens sat down with Chemical Week senior editor Vincent Valk to discuss the company's chemical services matching tool, its anticipated value for the industry, and the benefits of digital transformation to chemical buyers as well as toll, custom and private label manufacturing services.
The digital tidal wave is coming. Are you ready? (Part 2)
In Part 1 of this story, I noted that while the way we, as consumers, buy books and groceries to how we rent lodging or find transportation has completely transformed, the buying process in the chemical industry has changed very little. However, in the four decades that I've worked in this industry, never have we faced greater change than now, and this dramatic digital transformation is happening due to three key drivers: Business, Technology and Societal.
Seeking a Chemical Sales Leader
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